“I just lost respect for a once great Tennessee company,” one person commented. Another comment said: “Not going to happen! Cracker Barrel used to be so good, we looked forward to eating in them but not anymore,” while another person wrote “bad choice.” Others expressed skepticism that the product would taste good. Several commenters decried the “woke” addition to the menu.
Not all of the reaction was negative, however, with many people thanking the chain for the option. “I couldn’t even tell the difference. I think it’s great for people who can’t eat meat for whatever reason,” one person wrote.
In a statement to CNN Business, Cracker Barrel said it’s “always exploring opportunities to expand how our guests experience breakfast and provide choices to satisfy every taste bud — whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious plant-based option like Impossible Sausage.”